Drapers Independent Awards.
Company: Emap
Services: Event visual identity and marketing assets
Year: 2016
Brand identity for the Drapers Awards celebrating independent retailers.
I’ve worked with the Marketing and Sales Departments to create collateral to cover the whole event campaign, from launch to the event day, and the post-event campaigns.
The visual concept is a functional grid, with the award trophy displayed from different angles and colours and the headline brings it all together.
The grid and its positioning has been adapted to the content throughout the various steps of the marketing campaign, so that every piece of collateral could feel “same but different” to the previous ones.