HSJ Expert Briefings campaign.

Company: Emap

Services: Subscription boosting campaign

Year: 2017

Print and digital campaign targeted to increase the digital usage of the HSJ subscription across print and online resources.

The bold visuals have the primary function to make the target audience familiar with each one of the experts and their specific field of expertise.

The visual identity, based on the prominence of the red square brackets, reinforce the idea of an open conversation with each one of the experts. The faded words in the background recall the concept of “cutting through the noise” and being able to get exclusive insights on vital topics about the future of the NHS.