Architects’ Journal campaign.

Company: Emap

Services: Corporate subscription campaign

Year: 2016

Sequential progression of advert mockups for the 2016 Architect's Journal campaign targeting corporate subscriptions.

The customer problem here was to encourage corporates to subscribe to the printed and online magazines by conveying the message that Architect's Journal (AJ) is one of the UK’s longest established publications specialising in architecture.

All the proposed visuals are based on different versions of headlines that I came up with. They all refer to AJ as an authority in its field (“since 1895”) but they also highlight the big projection towards the future. To crate an ideal balance between past and future, a very prominent call to action was introduced in some versions (“define”, “create”, “establish”).