Architecture Tomorrow exhibition.

Company: Emap

Services: Event visual identity

Year: 2016

A curated gallery of future British architectural projects hosted at the MIPIM UK, Architecture Tomorrow is a great snapshot of what to expect for the next years to come.

The visual identity for this important event is based on the stark contrast of black and red, the two primary colours of the Architect’ Journal masterbrand.

Playing with the circular shape that usually contains the masthead of the magazine (“AJ”), a semi-circular shape was introduced to reinforce the idea of a “targeted vision projected to the future of British architecture”.