Jedox Values campaign

Company: Jedox

Services: Advertising, campaign visual identity, art direction

Year: 2023-2024

The Jedox leadership and HR department wanted to promote internally and externally the update of the corporate values, to allow staff and external resources (like press, job-seekers and others) to showcase what shapes “the Jedox spirit”.

In order to do so, the original value #OneTeam has been added to 5 additional values that embody the aspiration to achieve great great things while celebrating one another’s unique differences.

For this very reason, the visual campaign created is putting people at the very centre of the stage, while the brand elements build a bold-looking frame that enhance the feeling of celebrating all the people that make Jedox a global success.

Each value is represented by an individual that represents the value itself but who’s also able to still look natural and friendly, almost like they are not even posing for the camera. The initial letter of each value form the slogan “go epic” that is revealed on the poster that groups all the values together.