Lockton Performance.

Company: Lockton (Performance Division)

Services: Photography, online/offline product identity, art direction

Year: 2020-2021

Performance is a Lockton B2C division offering specialist insurance for luxury, performance and classing cars. Thanks to a very close partnership with the most exclusive car clubs (Ferrari, Bentley, Lamborghini, Rolls Royce to just name few) they are able to offer coverage for single cars or collections.

The brief was aimed to refresh the imagery used to advertise each car club, both on online and offline mediums.

The lack of events throughout 2019 and 2020 made this task particularly challenging and we found ourselves going back to our usual photographer Amy Shore, to relook at imagery from previous years that could be suitable for the brand. The selected imagery has been quite heavily edited to create a more cohesive visual approach to very different compositions.