Lockton Solicitors.

Company: Lockton (Solicitors Division)

Services: Online/offline brand identity, art direction

Year: 2020-2021

Performance is a Lockton B2B division offering specialist insurance for solicitors.

My brief was to refresh the visual identity of the division, by creating an advertising campaign that could be used and adapted to a multi-channel promotional strategy, with assets ranging from print adverts, events stands, email, SM and digital advertising.

The key-concepts that the campaign had to translate were primarily the complexity of the solutions offered, but also the leading position of Lockton in the market.