Densura campaign and app.
Company: Lockton
Services: Online/offline advertising campaign
Year: 2020-2021
Densura is B2C product powered by Lockton offering specialist insurance for dentists.
The brief asked for an online/offline advertising campaign to connect with new customers and reinforce brand awareness with existing clients.
The campaign concept is based on using a series of uplifting illustrations to highlight how Densura is the ideal partner in terms of quality of service and prices. A consistent look and feel was then retained for the Densura app as well.
The Densura app.
Goal Statement: Our Densura app will let users easily keep track of their dentist service summaries which will affect busy individuals who visit the dentist often by giving easy access to all the service summaries. We will measure effectiveness by app downloads in the first 6 months from launch.
![MacBook Air on the rug_Google UX Design Certificate - Persona [Densura]_Page_2.png](https://images.squarespace-cdn.com/content/v1/5e2c547e9eeacf070048f9c5/d47b6949-f4f3-4082-b8ad-8ce5a643c779/MacBook+Air+on+the+rug_Google+UX+Design+Certificate+-+Persona+%5BDensura%5D_Page_2.png)
![MacBook Air on the rug_Google UX Design Certificate - Persona [Densura]_Page_1.png](https://images.squarespace-cdn.com/content/v1/5e2c547e9eeacf070048f9c5/75cbd31b-ce63-4363-9afb-0b48b6e668ad/MacBook+Air+on+the+rug_Google+UX+Design+Certificate+-+Persona+%5BDensura%5D_Page_1.png)
