Lockton Collector and Private Clients Portal.

Company: Lockton (Private Clients Division)

Services: Photography visual approach, online/offline product identity, art direction, UX and UI

Year: 2020

“A Collector’s profile” is a visual identity strategy for a new service for Private Clients, the B2C Lockton division targeting ultra-high net worth individuals.

The new visual approach offers a different approach to the existing services and aims to celebrate the “collector”, who is portrayed with his/her valuable collections.

Almost at the same time of the campaign brief, I was also task to improve the experience for the Private Clients Portal, where clients can access all their policies and documents.