Octopus Giving.

Company: Octopus Giving

Services: Brand identity

Year: 2017

Octopus Giving is the charitable foundation created by Octopus. It’s the company’s way of helping charities and communities, not just with money but with something even more valuable: by enabling Octopus employees to spend time volunteering for selected charities.

The brief for a refreshed visual identity for Giving came together with the request of making it stand-out from the Octopus master brand, so that a bolder and striking narrative could have been developed.