The Octopus Online Show

Company: Octopus Investments

Services: Art direction/visual approach, online/offline campaign and promotions

Year: 2019-2020

Winner of the “Content marketing campaign of the year“ (2021) at the Investment Marketing and Innovation Awards

New look and feel for the Octopus Online Show.

Each element on this campaign is based on the purpose of creating an entertaining live show for financial advisers.

The look and feel relates to the idea of (live) shows and series that people can also watch on-demand.

The main visual element represents the willingness to connect (even during the first lockdown) and inject new energy to the traditional webinar format.