Octopus Investments brand and product photography.

Company: Octopus Investments

Services: Photography visual approach, online/offline product navigation, art direction

Year: 2019-2020

New concepts and styles for the Octopus Investments visual brand and all the product offering.

The new visual identity applies to the Octopus Investments brand, the group of products and finally the individual products that are part of the portfolio.

The idea is to borrow from the colour theory and the emotions associated to it: each group of products is assigned to a specific colour, while different objects represent the different product features.

The overall brand is represented by visuals that bring all the colours back together.